May 15, 2023

Did you know about the correlation between declining smoking rates and increasing hummus consumption? It’s true—a decade ago, as American smoking rates were falling, hummus consumption began ascending, leading numerous tobacco growers to convert their fields to chickpea production instead. 

Hummus is also a favorite...

May 1, 2023

There are several dozen startups, including one that I cofounded, laboring to scale mycelium fermentation to a point where it can start making a dent in demand for animal meat. One company though, has been doing this for decades: Quorn Foods. 

While most alt-meat is made from pea, soy, or wheat, Quorn dominates the...