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Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.

Jul 15, 2024

Imagine thinking it would be a good idea to try to help people eat more fruits and vegetables, so you start making whole foods smoothies for your friends and family. Soon you’re selling them to more people than you personally know. Next thing you know, you’re running an all-vegan frozen meal company with hundreds of...


Jul 1, 2024

If America’s roughly 180 million meat-loving dogs and cats formed their own nation, they’d reportedly be the fifth biggest meat-consuming country in the world. As pet-keeping has exploded in the developed world, so too has demand for all the chickens, fish, pigs, and cows to feed those pets. There’s even been a...


Jun 15, 2024

Maisie Ganzler has never worked at an animal welfare charity nor an alt-protein company. Yet she’s in the upper echelon of effectiveness when it comes to reducing the suffering of farmed animals. That’s because she’s served as an executive of a national food management company supplying 1,000 schools and...


Jun 1, 2024

Many listeners of this show will be familiar with precision fermentation, or turning microbes into factories to produce proteins like those proteins that have historically been produced inside of chickens and cows. Think of companies whose founders we’ve had on, like Perfect Day and The Every Company.

But, what if...


May 17, 2024

Upon reading his obituary, Mark Twain reportedly wrote that “the reports of my death are greatly exaggerated.” Whether Twain actually wrote this or not, the reality remains that today the reports of the death of cultivated meat are indeed quite real. Yet Bruce Friedrich, the president of the Good Food Institute, is...