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Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.

Oct 1, 2024

Around the time his son was born in 2011, Beni Nofech saw a video that changed his life. After listening to an argument about the need to move away from the view that animals are mere commodities for humanity to use however we like, Beni adopted a vegan diet and soon found himself attending animal movement and alt-protein conferences. From there, he began making angel investments in food tech startups that could help animals, eventually leading him to leave his career in the medical device world to become a full-time venture capitalist in the alt-protein food tech world.

Today, Beni runs Milk & Honey Ventures, an eight-figure investment fund with a mandate to place early-stage bets on Israeli food tech startups that are seeking to displace animals in the food system. He’s backed some of the biggest names in alt-protein, including many companies who’ve been on this podcast before.

In this episode, Beni and I discuss the state of alt-protein investing, whether he views the current apparent malaise as permanent or transitory, and what he sees for the future of this important industry. 

I’ve known Beni since 2016 and can attest that he’s a great guy with important insights from which anyone who cares about building a better food system will benefit.

Discussed in this episode

More about Beni Nofech

Beni is the Founding Managing-Partner of Milk & Honey Ventures - Israel’s leading venture capital fund exclusively dedicated to the Sustainable-Protein industry.

He has been a key player in the sector in Israel for over a decade, actively serving as an angel investor, entrepreneur, and advocate for the industry.

His experience spans investments in over a dozen startups, including some of the most notable success stories in the global alternative-protein space today.

Beni’s passion is the effective acceleration of disruptive Sustainable-Protein technologies