Jun 15, 2022
If you follow the meat or the alt-meat industry closely, chances are high that you’ve read Lisa Keefe’s work. As the editor-in-chief of both Meatingplace magazine and now Alt-Meat magazine too, Lisa has been both reporting on and editorializing on all things meat for the past 15 years. She’s also the creator of the Meatingplace podcast and is a frequent commentator on everything from trends to controversies and more in the meat space.
While she’s not a meat company executive, as a meat media (meat-ia?) executive, Lisa’s spent much of her career watching what’s happening as far as plant-based and cultivated meat goes, as well as animal welfare changes occurring in the ag industry too. As you’ll hear, she certainly views animal agriculture as a desirable industry worth keeping around, yet she’s very open-mined about animal-free proteins, as evidenced by the existence of her newest creation, Alt-Meat magazine.
In this interview, Lisa discusses her latest trip to Israel where she tried various cultivated meat products, her views on why plant-based meat hasn’t taken as much market share as plant-based milk yet, why the pork industry hasn’t advanced cage-free animal welfare changes like much of the egg industry has, and more.
I always learn from reading Lisa’s work, and I learned even more by chatting with her for this episode, and I’m confident you will too. So, if you’ve ever wondered what meat industry insiders think about the alt-protein and animal welfare worlds, now’s your chance.