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Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.

Apr 15, 2020

What do you get when you combine executives from Unilever and Nestle with alt-protein investors and $200 million? In 2020, it turns out you get a new company devoted to doing for plant-based chicken what Beyond Meat and Impossible Foods have done for plant-based burgers. 

Already The LiveKindly Co. has announced the completion of a $200 million funding round, installed a former Unilever CEO as its own CEO, acquired two plant-based meat companies, and partnered with one of Europe’s largest poultry companies. 

As you’ll hear in this interview with company founder Roger Lienhard and CEO Kees Kruythoff (former CEO of Unilever North America), they intend to use their extensive food industry experience and massive capital to revolutionize the chicken industry. And it will all begin with a new, all-natural plant-based chicken that contains only four to six ingredients and, they say, will be cheaper than chicken within three years.

Discussed in this episode