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Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.

Oct 15, 2023

Maxime Sigouin was on the verge of homelessness, surviving on free meals from his local food bank. After getting laid off from work and having only about $30 in his bank account, Maxime struggled to figure out how he could afford to survive, let alone try to help his partner as she endured her own mentally and financially taxing fight with cancer.

The answer, it turned out, was helping others. A vegan athlete, Maxime knew the secrets of how to lose fat and gain muscle, and he figured he could create a business to sell that coveted information to others. 

As you’ll hear in this interview, Maxime made more than $10,000 that first month of being a virtual food and fitness coach, and has since grown his company, Fit Vegan Coaching, into a seven-figure company, acquiring competitors along the way. 

Today, Maxime has helped more than 1,000 people improve their lives through healthy plant-based eating, all while massively improving his own financial wellbeing at the same time.

In this conversation, we talk about Maxime’s journey, and he even gives free advice on how I can get a six pack. Enjoy!

Discussed in this episode

More about Maxime Sigouin

Maxime Sigouin is a highly accomplished fitness coach, entrepreneur, and athlete. He is the founder of Fit Vegan Coaching, a company dedicated to helping individuals adopt a healthier lifestyle through plant-based nutrition and exercise.

With over 10 years of experience in the fitness industry, Maxime has helped over 650 vegans successfully transition to a healthier way of living and has become a respected leader in the health and wellness community.In addition to his coaching and business ventures, Maxime is a highly accomplished athlete.

 He has competed in Ironman and Spartan races, as well as cycling events to raise money for cancer research.These achievements demonstrate his dedication to living a healthy and active lifestyle, and inspire others to do the same. Maxime's passion for fitness and commitment to promoting a vegan lifestyle have earned him a reputation as a leading voice in the health and wellness industry. 

He offers a range of services through Fit Vegan Coaching, including one-on-one coaching, online courses, and community support, to help individuals reach their fitness goals.

He also owns several fitness businesses that offer comprehensive health and wellness programs, including nutrition and exercise, to help people live their best lives.With a mission to help 1 million people by 2050, Maxime is dedicated to spreading the message of plant-based nutrition and exercise as the key to leading a healthy and fulfilling lif