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Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.

Aug 1, 2021

Doni Curkendall was born and raised in Mexico, came to the US as a seven-year-old, and when she entered the workforce started as a receptionist at Goodwill. As the years went on, Doni was continually promoted, got her MBA, and eventually was a Vice President at Goodwill overseeing more than 200 employees. But two and a half years ago, as fate would have it, Doni and I began exploring whether Doni could help run my own then-one-year-old, The Better Meat Co.


For the past 2+ years, I’ve often said that I may be the face of our company, but Doni is the backbone, serving as our Executive Vice President and overseeing all of our operations and logistics. She’s truly integral to the enterprise, and in this episode, Doni shares her secrets about what she’s looking for in job applicants, what the transition from nonprofit exec to scrappy startup has been like, how she thinks about compensation packages in Startupland, and more.


It’s a compelling insider look at startup life, so listen up, and I’m sure you’ll be as impressed with Doni as I am.


Discussed in this episode



More about Doni Curkendall


Doni's driving passion in life is to use the power of business to help solve social problems. Before serving as the Executive Vice President of The Better Meat Co., as VP of Operations of Goodwill Industries of Sacramento Valley and Northern Nevada, Doni worked to help people with disadvantages achieve self-sufficiency. By the end of her nine years at Goodwill, she was managing operations for $10 million in annual revenue and oversaw a team of 250 employees. She earned her MBA from California State University, during which time she also served as a career mentor for Women's Empowerment, an organization helping homeless women gain meaningful employment. In her spare time, Doni reads Spanish literature, hikes with her dog Penny Lane, and, as her dog's name implies, loves listening to The Beatles.